I'm attacking. And I don't mean to it's just that if men took as much pride with their under as their outer then occasional exposures wouldn't seem like horrible missteps. Now there are those of you who clearly have no idea what I'm talking about, those who think any exposure is overexposure and those who are cajoled to hear more. So here it is. If you're body and briefs rumble together like the North versus the South during the Civil War, then either lessen your troops or implore upon the other side to increase theirs. Layman's terms? It's easier to just change your approach to underwear than change your body. (A note to the 'husky', 'slender', 'endowed' and 'bountiful' alike). With that said and given the mediocre state of men's underwear today, I'll introduce Under.
Under is a luxury underwear brand that aims to combine the cache of the inner & outer of mens undergarments all within the confines of premium textiles, good fit and comfort. I highly estimate that when Kieron Hurley, Under's founder, was breathing life into his label's designs, he took into consideration the fact that, like womenswear, the line between inner and outer wear for men could be a blurry one. So he designed his garments for that gentlemen who adds a bit of sartorial panache to his wardrobe choices. You get the sense from the collection's offerings that it looks to add tasteful appropriateness to the experience of a man in his undergarments in a modern way. Utilizing only the finest premium quality cotton waffle knits, mercerized and marl jerseys, chambray and light twills, the label invites the wearer to feel comfortable to move and relax. Further, the tailor-esque covered buttons, body mocked seaming and 'gold rush' miner styling details add a clean, attractive and thoughtful quality to the garments that one may not want to keep covered up. This is why the collection offers long underwear as well, perfectly attuned for layering.
So I'm no longer attacking. Under could've 'logoed' them, offered garish unconnected colors and S&M'ed them, but thankfully it didn't. So you have no choice but to fully experience Under equally for how they feel and what they look like. At the end of the day it's what's to be said of a man who moves with ease and confidence in his mentionable unmentionables.