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Tuesday, February 18, 2014

Colorfully Cutting Out The Middle Man, Of Sorts: Pantone Colorwear Pop-Up Shop NYC


So there's this movement that's been going strong for a few seasons now.  I call it the New Goth Movement.  It's Goth since it revolves around mostly black clothing and accessories from head to foot.  It's New since it's not as macabre as the original Goth.  You'll find punk & hip-hop references, sporty influences and avant garde derivations all washed in black with a lighter less grave air.  

Now while I'm always up for an influential movement, there's a part of me that has an undeniable yen for color.  Call me crazy, but if any season calls for color, it's the spring.  However, I don't just stop at seasons.  Colors affect our moods, cajole memories and mimic the hues that are parts of our everyday hustle.  With an infinite amount of color choices, we are constantly relieved to see our favorites brightened, darkened, shaded and tinted in new and exciting ways.  Nine times out of ten (or maybe its ten out of ten) those ways are brought to us via Pantone.


Pantone, the veritable color monolith that forecasts to the fashion industry that this particular numbered shade of melon is what will be seeped into a potential customer's psyche come next season, is the color go-to.  Several industries including packaging, toy, photography, interiors, make-up and of course fashion rely on Pantone's predictions and offerings to sync die lots, photos and textile mills alike.  With such a reliance on proposing how color can be made fresh and new each season, it seemed only natural before long to provide something for those seeking to just attain color without the label or logo.  Enter Pantone Colorwear.  



The company has started a fashion collection of simple, clean and, of course, colorful Men's clothing and accessories for Spring that's made in Europe and executed in the U.S. under the collective Empire and Branch.  To sweeten the pot they've opened up a pop-up shop right beside Scoop in the Meat Packing District in Manhattan until the end of this month.  Swing on by and check out this season's adopted "it" colors in tees, tanks, pants, shorts, sweaters, belts, cellphone cases and iPad covers and slowly start to get the images of grey slush and white ice out of your minds.  

Pantone Colorwear Pop-Up Shop @ 875 Washington Street, NYC  thru February 



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