Shave Like A Briton, Live Like A New Yorker:MurdockLondon @ Nordstrom Mens Store NYC

I'd like to think that if you have the misfortune of finding yourself in a vehicle around the Holland Tunnel during rush hour then you'd better have an understandable unavoidable reason.  Similarly, I'd also like to think that if you stand on a sample sale line in New York City then you must be able to see a redemptive light at the end of the the discounted retail tunnel.  Then there's always the surest likelihood that you are very well aware that a dive bar in the LES can sometimes be far more welcoming than a wine bar on the UES or else why would you endure the grit in lieu of the glitz?  There's always good and oftentimes bad reasons for why we do what we do but in the end it's these experiences that give good stories to add color and depth to the whatever our lives are shaping out to be.  

So it's now that I challenge you to find yourself in Midtown Manhattan if not today then very soon.  Yes it's a traffic nightmare and the subways have been intolerably unreliable lately, but what if I told you that despite the honking, the scaffolding, the cranes and the crowds, there was a new oasis to sink your vanity into.  Well there is.  That new oasis is the brand new Nordstrom Mens Store at 235 West 57th Street.  However, while I would normally cajole you to rethink and rediscover how you wear what your wear, let me now ask you to find that cloth-free medium that begins and ends with bringing out the handsome devil in you.

Within the new erected pristine walls of the new Nordstrom-labeled haven for men is a British outpost that has brought its savvy and thorough approach to mens grooming across the pond for the dapper and disheveled men of New York.  Murdock London is a highbrow award-winning barber brand that carries a range of clean and natural grooming, skincare and aromatherapy products.  Ingredients that are as natural as the skin you're in presented in streamlined packaging & receptacles are what Murdock London offers men seeking to have an organic pre, during and post shaving experience.  That's why products like their incredibly softening Beard Moisturizer coats your pork chop and pampers your skin with a paraben and sulfate free formula that's bound to be a go-to for you.  Their Alum Bar is the original after-shave with a soothing potassium alum that heals nicks post shaving.  I am a fragrance fanatic and their quartet of organic fragrances conjure up the best smells and memories of the beauty of the planet in masculine, fresh and sumptuous blends like Black Tea and Vetiver.  

Murdock London has landed at the Nordstrom Mens Store in Manhattan New York City and at Nordstrom.com.  Would I send you to the new Mens Store if it wasn't worth it?  I got to experience  them firsthand Wednesday evening when the brand hosted an event at the W Times Square to introduce Murdock London to a group of savvy New York men by offering them haircuts and shaves from expert Murdock London barbers using their award-winning products. After a few Tanqueray  and tonics, inhaling the aroma of spice and cleanliness in the air and a cushy-feeling beard courtesy of the Beard Moisturizer, I was quite intrigued.  Check them out on MurdockLondon.com and Nordstrom.com and understand why the often harrowing yet sometimes surprising trip to Midtown would be a lesson in well-groomed fortune rather than futility.